September 28th, 2024
Sergio Castano
As we build TARS while hustling full-time jobs (#hustling harder than most), it doesn’t just pay the bills—it gives us a front-row seat to all the bloated, over-complicated business software already out there. Spoiler alert: most of it sucks. We've seen firsthand how these tools try to impress with a laundry list of features, only for users to ignore 90% of them.
The business management software market is bloated, saturated with products chasing the same thing: more features, more automation, more AI—more pointless clutter. It’s like Excel on steroids: thousands of functions, but most people use just a fraction.
But hey, we’re not here to play that game. Our focus? Small to medium-sized businesses, startups, entrepreneurs who know they don’t need a bloated tool. They need the essentials, and that’s exactly what TARS delivers. Nothing more. Nothing less.
Clutter? No Thanks.
The biggest challenge in our development? It’s not adding features, it’s ruthlessly cutting what doesn’t matter. While others are cramming in useless options, we’re sharpening the edge by slicing away anything that slows you down. Simplifying to the max is dangerous—it’s a minefield. One wrong step, and BAM—your tool is trash. But we know how to walk that line.
How We Nail It
Want to know our secret? Fine, here’s a taste. It’s simple: we cut, trim, and delete—nonstop. Every button, page, word, setting—it’s on the chopping block. We ask ourselves: does this make sense? Does it help? Does it clutter the experience? If it adds friction or noise, it's gone.
For example, why have five navigation buttons when two get the job done? Why overload users with settings they’ll never touch? We’re not here to drown you in options. We’re here to give you the only ones that matter.
Our mantra is simple: TARS works for you, not the other way around.
Tars it up!